Unfortunately, librarians are often portrayed as technologically backward, fearful of teens and loud noises, and overly protective of books to the point of not wanting anyone to “touch our stuff.”Their suggestion is that we as a profession need to be more assertive. If we confront our problem patrons rather than creating new rules so we don't have to confront them, we'll be moving in the right direction. We should not hesitate to enforce our rules.
Their other example is our failure to get any library vendors to provide iPod-compatible audiobooks via libraries (surely a frequent patron complaint). I'm unsure that a lack of librarian assertiveness has been key in that issue. I suspect we don't swing enough weight in the market to make a difference in this particular battle of the Apple-Microsoft wars.
It occurs to me that budgets might be another example. We have to articulate our needs, but we're hesitant to alienate decision-makers. We may not get what we ask for, but if we don't ask, we'll surely not get it. The LJ article, and the reader responses, are worthwhile.