Reading for librarians & advocates: interview with Gail Bush

In a great articulation of the timeless yet evolving value of libraries -- particularly public libraries -- jobber BWi has a worthwhile interview with Dr. Gail Bush on their blog. Dr. Bush is a professor in the reading and language department, director of the school library program, and director of the Center for Teaching through Children’s Books at National–Louis University in Skokie, Illinois. She is also a public library trustee for the Evanston Public Library.

Among her points:

• "The library, at its very core, is the cultural institution of the community. It has a unique role, which is why it is a universal in cultures with written traditions. The stewardship of the human records in that society in which the community dwells is one aspect of the role, the other, perhaps more authentic role for the library user, is the role in the enculturation [of] the next generation."


• "...the library is a reflection of its community at a moment in time. Each library tells its own story. This is who we are, we bring with us who we have been, and we strive to serve who we might be. Libraries, like their users, are in a constant state of becoming."


• "Entering a library on any given day is like standing in a river with the waters flowing around you. As you enter the library, it is your identity that becomes the driving force. How might that library serve your needs? Who are you today? Who are you in the process of becoming?"


• "On my desk sits a tiny publication that packs a wallop. It is the Universal Declaration of Human Rights ... it is Article 19 that I see as a beacon for librarianship, “Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers.”
  


• "We stand on the frontlines of ... democratic ideals, we are the community agency that welcomes you in as you are and helps you to become who you might be, which, in our country, is limited only by your own vision and determination."
  


• "We need to stay true to our vision. We do not have the luxury to allow ‘our current situation’ to limit our thinking, contain our potential, or impair transformation of our communities."


• "...quality literature and critical thinking require guided discovery. Conversation is key; it is in dialogue that we best serve our young charges and in fact, that we gain self-knowledge.


• Keep the community close so that you hear from supporters and detractors. Stay aware of other community agencies and align your goals to best serve your constituents.


• "Traditionally we help learners find answers to their questions. Now we are obliged to help them question the answers."


• "In a nutshell, libraries and technology have been interwoven since the days of Alexandria. And since change is our constant, what better fit for the advances of emerging technologies to find a home at your community library. As we move closer to the semantic web, we need to stay vigilante that personalized information services do not limit the perspective of our learners."


• "Librarians need to be open to the universe... We need to mine our inner resources, to continue that novice perspective of learning something so new and different in order to keep the needs of the learner fresh in our minds."

There's a bunch more, worth reading for librarians and library supporters.

Looking back at 2010

2010 has been a busy and eventful year at APL. Looking back, here's a few of the things that jump out:

1. Changing of the guard: new leadership, or APL:TNG -- Colleen Rortvedt has been tapped as the next Library Director -- I probably list this first because looming retirement somehow seems like a big deal to me. But after I've been gone for six months, it'll either be "Terry who?" or "this is great -- why did we never do it before?" I appreciate the extensive hiring process our Board went through to find the next Director: they made a great choice. Colleen will bring some great new energy and innovative ideas; she is poised to make positive changes. 2010's accomplishments testify to her vision and effectiveness. In any case, fifteen years of me in this chair is enough.

   Last May, Brian Kopetsky succeeded Meg Shriver, our longstanding reference supervisor with whom I worked for 30 years. Meg was well loved for many reasons, nonetheless Brian has begun making some positive changes as well, showing leadership in social media, marketing, technology, and the Wisconsin public library community.
   

2. Friends Executive Director & board bring new activism and energy -- After our Friends and Foundation merged last year, they spent some months getting organized and hired their first Executive Director -- Janice Daniels Quinlan -- who then set up a great annual meeting, recruited new board members, and has greatly expanded fund-raising and advocacy. With Jan's leadership, the Friends are increasing their visibility and effectiveness while fostering increased connections with the community.


3. RFID sparks massive weeding, slated for complete implementation in 2011 -- There are four great things about the way RFID is going. First is the concept of tagging the collection mainly with volunteers, making the process shorter and cheaper to implement. Second is the tight teamwork of the group that planned the details of implementation, and went through the RFP and vendor selection process. Third is the totally massive weeding project that saw tens of thousands of marginal, worn, or outdated items pulled from the collection, buying us some needed space and making the tagging faster and more cost-effective. And finally, the bold plan to complete the project next year with sophisticated self-checks, security gates and automated materials handling. The Library Board, Mayor and City Council all approved the $400,000 capital project, which will transform many tasks when implemented in 2011.
   
   
4. Meeting room changes -- We had several responses to increasing meeting room use, with associated workload issues as well as supply and demand problems. We created a new small meeting room, permanently set up as a conference room and thus readily available with minimal effort. We implemented the Evanced meeting room booking and calendar software, allowing anyone to check on room availability and put in a request 24/7 without staff mediation. Lower level rooms are now available to community groups on Saturdays. We set up a new color-coded directional signage system on the lower level, clarifying room information and eliminating confusion.
   


5. New long range plan -- Beginning with a staff retreat in February, through meetings of a staff task force in the Spring and a Library Board/community committee in the summer, we revised our long range plan. While the new plan did not represent a radical departure (only prudent in the midst of management transition), it includes a redefined mission, a serious update and some useful new directions. Some of these were already underway with building recommendations, RFID, changes to the Friends and updated marketing efforts.
   


6. Marketing plan & social media -- After a long evolutionary process, we have a new marketing plan with some good mechanisms to maintain communications. An active team has made our Facebook page into a great information source and opportunity for community conversation. We are poised to integrate calendar feeds, improved email communication and other social media, along with a re-branded Friends organization, to possibly re-brand the library and finally bring home the oft-delayed website revamp.
   


7. Program attendance & meeting room use jumps -- Our annual program attendance is pushing 40,000, an increase of 16% over last year. This is related to marketing efforts and to hardworking and innovative program staff, putting together cultural and educational offerings for all ages. There's also been a huge increase in use of our meeting rooms. Both these changes reflect the increasing community center role of the library.
   


8. Monitors depart and “Maintenance” turns into “Operations” -- We significantly tweaked, rather than transmogrified, our former Maintenance Clerks to provide some increased security and oversight backup for public services staff. We had done this with part-time Monitors for after-school hours nine months a year, but had been unsuccessful for years in getting funds to expand the Monitor hours. Instead we eliminated a few part-time unbenefited jobs, folded those duties into the Maintenance job descriptions, and gave the full-time, renamed, Operations Clerks additional training on policies and Black Belt Librarian techniques. As city Facilities Management staff has taken on more of the maintenance duties here, our Operations Clerks have used the time to start some new routines, checking in with service desks while doing their regular rounds, and provide public assistance for the increased meeting room use.
   


9. Ebook platforms and discussions proliferate -- While a bunch of have been excited by the iPad this year, we continue to have supply, demand, format and DRM issues with eBooks. Through our system and a statewide consortium, we are able to offer downloadable eBooks in our catalog, and these can be read on Sony Readers and Nooks, as well as Androids, iPads, and iPhones. There are not yet enough titles or copies, and they're not perfectly easy to use, and they don't work on Kindles, but it's a good start. There's been a lot of conversation with much more to come.
   


10. Building project stalls with ongoing economic concerns -- The City Council referred the Library Board's building request to a special Capital Facilities Committee, which met for some months, and is currently on hiatus until late winter or early spring. Community Development Director Karen Harkness summed up the situation nicely, saying she:

    "believes the Committee would be in agreement that the most prudent way to proceed would be to build a new library. However, she also believes the Committee would be in agreement there are too many unknowns such as stimulus dollars, fundraising and the economy."

    Stay tuned!
    

"Slow down, you move too fast..."

The City Council-appointed Capital Facilities Committee has been meeting for a year, working to determine the future of our library facility. It has now been four years since the Library Board asked the City to address the issue. There have been two major studies, funded by the City and the Friends of the Appleton Library, as well as Board recommendations. People often ask me what's happening --and the simple answer is that we're still talking about it.

The Council has endorsed the Committee's recommendation for a single library building -- no branches. By now, there is a lot of agreement that a new downtown library building would be best for Appleton, but the location and configuration are uncertain and the funding is a very big question mark. Given the many unknowns on this project, it seems like a good idea to keep discussing, learn more, see how the economy and other factors affect available funds, and defer any final decision. If a new building is by no means affordable, then we'll need to do the best remodeling and expansion job we can to address service concerns, add needed space, and increase efficiency.

There are many reasons why new would be better than remodeled, including greater impact on downtown development, best design for improved efficiency, a larger percentage of the project done with private funds raised by our Friends group, as well as more flexible space for future growth and changes. But after a year of discussion, there are unanswered questions about how we would be able to fund a new building as well as location and the architectural relationship of potential sites to other City offices. Thus the Capital Facilities Committee has gone on hiatus, but asked two task forces to do further study on building issues and finance issues. There will be no building or site selection funds in next year’s budget, and we assume it will be several years before either an expansion of the current building or a new library could be built.

A wait of a few years is not a fatal problem: we’ve always understood that this would not be a rapid decision or a quick implementation once decided. But in our current situation crowding will get worse, it will be harder to realize efficiencies, and well nigh unto impossible to realize some of the requested service improvements that would make this library better for the community.

As time goes by, with increasing use and flat or decreased staffing, efficiency will become more important. As time goes by, with continued inaction, the library will become less of a nice place to be -- not the destination this city deserves, not the community learning center it needs. Form follows function, but form can also constrain function.

So I’m a bit disappointed that things cannot move more quickly or decisively, but realistically, this is a hard time to commit to any big projects. We need to wait for an improved economy or more funding sources. I appreciate the hard work and difficult deliberations of the Capital Facilities Committee, and trust they will reconvene in the future, with better information, to continue their efforts. In the meantime, we need to keep studying issues and possibilities, while working with our Friends and others to help the community understand the situation.

CFC: no branch libraries

On Feb. 1, the City Council-appointed Capital Facilities Committee voted 8-0 to continue with a single central library in Appleton, rather than to seek to develop any branches. This decision now goes to the Council's Administrative Services Committee, for action on Feb. 10, and then to the full Common Council on Feb. 17, unless referred back to the CFC.

This is the presentation I gave to the Committee, slightly modified to include some of the discussion that accompanied it. This slideshow summarizes the two facility studies from 2008 & 2009, along with the recommendations from the Library Board & staff.

Capital Facilities Committee 100201rev

Thinking about library futures

While I have a lot of respect for business/marketing guru Seth Godin, he misses the mark in his blog posting on the future of libraries. While concern for the future is right, he's off-base in two respects:

1. Godin seems to assume that libraries are now irrelevant, that books are passe or that people can afford all the books they want and all other information is available free online. He writes...

   What should libraries do to become relevant in the digital age?

   ... and thus begins with the preconception that we're already irrelevant.
   

   They can't survive as community-funded repositories for books that individuals don't want to own (or for reference books we can't afford to own.) More librarians are telling me (unhappily) that the number one thing they deliver to their patrons is free DVD rentals. That's not a long-term strategy, nor is it particularly an uplifting use of our tax dollars.

   Let's break that down: our library circulates a lot of books that people either don't want to own or can't afford -- and that's not just reference books. DVDs are hardly the number one thing our library does: most of what we circulate is books and the number of books we circulate has been growing every year, and holding steady as a percentage of circulation for several years. It's also true that our library's DVDs are targeted toward a different market than video stores or Red Box, but books are still our number one.
   
2. Godin suggests our focus should be "train people to take intellectual initiative."

   ... the net turns things upside down. The information is free now. No need to pool tax money to buy reference books. What we need to spend the money on are leaders, sherpas and teachers who will push everyone from kids to seniors to get very aggressive in finding and using information and in connecting with and leading others.

   Even assuming he's recommending that librarians become his sherpas, it's not realistic to assume that our best efforts could turn everyone into aggressive leaders. By implication, this marginalizes those who may never fall, or grow, into that group. This smacks of an elitist perspective -- and while I know not everything we do has be factored by a lowest common denominator, it's a mistake to discount the value of making knowledge broadly available.

   Godin's assertion ot the contrary, information is not free, and that which is apparently free comes with hidden costs. Not everyone can afford even most of the books they'd like to read, nor highspeed Internet connections, nor the databases that hold information they're seeking. Not everyone will be sherpas, nor could the craftiest sherpa make everyone in our community into aggressive information seekers.

What libraries can do -- and many are, very effectively:

• recognize that our core functions of education, connection, information equity and opportunity have not changed, though the delivery methods have
• make books and other media available in a variety of formats to meet user needs -- and keep evolving with the times into downloadable ebooks, downloadable audiobooks and whatever other formats emerge to be effectively useful
  
• train people to become savvy consumers of information resources, help provide tools and instruction in their use -- and give needed assistance where savvy is lacking
• provide formal and informal community spaces
• have a sophisticated understanding that although the public needs equity and "information wants to be free," publishers and creators of information content want to put food on the table -- know where knowledge comes from and what it costs -- and use this understanding to creatively make resources available
• find a variety of channels to push information and learning opportunities out into their communities, through websites as digital branches, through social media, through cultural programs and games, through putting librarians at the table with community groups and through marketing resources -- helping leaders and non-leaders alike find ways to meet their needs
• actively promote family literacy

We're doing these things already. We're hardly sitting around unhappily contemplating our DVD circulation. Education and libraries are for everyone. We're looking to the future -- and it's exciting.

Library building: where it's at

Many folks are asking about the status of a potential library building project, as the City Council is close to adopting the budget for next year. In brief (with thanks to Library Board President Liz Witek for supplying some of these ideas & words):

• Some people seem to frame the question as one of space, and the most affordable space. From our point of view, the discussion is not about space – it’s about how to provide efficient 21st library service: well-designed space for current and future needs is one aspect of that.
  
• We'll need to meet rising demands without planning to significantly increase staff, and we recognize that the design concepts of the current building are not ideally suited to current and future concerns. We know that operating costs for the life of any building are substantially more than construction costs, and we need to give the most service at the lowest cost.
  
• Remodeling the current building is still a viable option, though perhaps less than ideal for long-term operational efficiency. From a structural engineering viewpoint, we can only add about 12,000 sq ft to our existing footprint – no third floor; the building footings would not support it.
  
• The Council's Administrative Services Committee has moved Site Selection money set out in the Mayor’s budget from 2010 to 2011.
• We know it's frustrating for library supporters to be on hold after three years of Library Board discussion, a lot of public involvement, two years of Council-approved studies assessing citizens’ library needs and library facility concerns, and getting two nearly identical recommendations…
• …but we recognize the need to be extra cautious in these difficult financial times,
  
• ...and we can use the extra time as a really good opportunity to
• help the Council and the people of Appleton to assess how and why two separate studies recommended what they did, and to
  
• see how library needs fit into the as-yet unpublished Facilities Master Plan for Appleton
  
• so we can all reach the best long-term decision for the City.
• We often hear that potential donors will need a firm commitment from the City before we can mount an effective capital campaign for private funds to supplement public dollars.
• We're often asked how much donors will contribute, and we don't know. Other communities have funded 25% of capital costs from donors, but we may want to do a feasibility study.

If that's "in brief", anyone still reading is probably glad I didn't discuss it at length, but comments are always welcome!

By the numbers

We're doing our annual patron survey, both in-house and online. I always look forward to the results -- not because I believe that individual numbers have terrific significance, but because I want to see the trends, and read the comments.

We look at all the numbers and comments, but we are aware this is not a scientific survey. Participation by people picking up a survey form in the library, as well as those clicking a link on the website is voluntary. Participants are thus self-selected, and those who take the time probably have a mixture of motivations: some enjoy the opportunity to share their perceptions and participate in a public process, some want to help the library, and some have an ax to grind. Some years ago, we use volunteers to give a survey to every fifteenth person walking in the door. It was hard to find enough volunteers, and harder to dissuade the volunteers from using their good judgment to decide just who should receive the survey, so even then we were not truly random. When we gave up this practice and let survey participants self-select, we noticed little difference in the responses. We were still surveying library users as a subset of the population.

It's worth noting that library users make up a large subset, with about 2/3 of Appleton residents having library cards. We measure some things for inclusion in the City budget, which contains some output measures. But more important to us is watching changes in customer satisfaction with collections and services, measuring the number of people doing other things downtown when they use the library, seeing what they do at the library, and reading the comments. In addition to measuring attitudes, this is a regular annually organized effort to garner suggestions, and we take them seriously.

Web users enter their data directly via SurveyMonkey, and Kathy, our Data Assistant, hand enters the information into another SurveyMonkey from the in-house pages. SurveyMonkey automatically compiles the data and helps with analysis tools -- and it's interesting to see the differences between online and in-person patrons. Online patrons tend to have a lower opinion of the library neighborhood, somewhat unsurprisingly.

We hope we get a lot of responses. If you're a library user, let us know what you think -- we need to hear from you!

Building with carts and horses

In a letter to the editor in the Aug. 8 Post Crescent, Jonathon Pettit wrote:

Anyone who has searched the stacks or tried to find an open chair only to be "up close and personal" with a stroller can attest to the need for more space at the Appleton library. You also would agree if you had ever had to place a reservation for one of 28 public computers on the second floor.

But he also added:

It seems that the discussion of library expansion has put the "cart before the horse." Debate is framed upon what the architects and engineers want to build instead of what the taxpayer can afford.

In response, a word about discussions, debates and decisions:

• I think the discussion, and the initial debate, are quite rightly framed on the questions of "what does the community want?" and "what is required to provide good, efficient service in response to long-term community needs?"
• Thus it's not at all about what architects and engineers want. Architects and engineers design to meet needs expressed by their clients.
• Members of the community, both directly and through their representatives on the City Council, are quite right to ask Library Board and staff to explain wants, needs and options.
• The question of what the taxpayers can afford absolutely must and will be addressed before any decisions are made. The City of Appleton has a levy restraint ordinance and is committed to keeping long-term indebtedness at a fraction of the maximum allowable.
  
• Cities have to maintain infrastructures, including public facilities. To meet community needs and enhance the quality of life, cities build and maintain streets, storm drains, parks, and buildings such as police stations and libraries. Not all at once, but each in turn as needed and affordable.
  
• Nobody is advocating building a library for years yet.
  
• Nobody is advocating spending money we won't have.
• Anything wanted that goes beyond what the taxpayers can afford should be funded through privately raised funding.

So I'll respectfully disagree with Mr. Pettit. I think the horses and carts are lining up just right. But I want to reassure him that this City is a long way from a decision -- and his concerns must be addressed in that decision.

Q&A: Appleton library director discusses building proposal

The Post-Crescent has published a lengthy article based on an interview by Larry Gallup, their Senior Editor for Community Conversation. Larry sat me down with a tape recorder and asked some important and insightful questions.

The Post-Crescent • July 16, 2009

It's a big decision — and it comes with a big price tag. Should Appleton build a new public library, which a consulting firm pegs at $33 million, with up to $7 million more to handle parking, plus the associated costs of a new building?
Advertisement

The Library Board has endorsed the plan in concept — a 140,000-square-foot building, which would be more than 50,000 square feet bigger than the current library and would be better equipped to handle its growing needs. For the plan to advance, the Appleton Common Council would have to approve the next step, which is selecting a site.

Appleton Library Director Terry Dawson has been front-and-center during the analysis and planning process — and will continue to be.

To provide some insight on where the process has been, where it is now and where it's going, we asked him some questions Tuesday. Here are his answers:...

See the full article here. My thanks to the Post-Crescent for giving so many column-inches to a topic that is important to many and will be a difficult public decision.

Board endorses new building

The report on library facility options was presented by Engberg Anderson architects at a Library Board meeting and in a special presentation to the City Council this week. The Library Board has endorsed the report, which calls for a new library building as a better option for Appleton than an expanded building.

The preliminary report, available on the library website, looks at building design options for either an expansion of the present building or new construction. The Post-Crescent did a nice job reporting on the presentation to Council. I encourage anyone interested in the future of our library to read the report.

This takes the discussion into a new phase. The Library Board has asked the Mayor to consider a site selection process for next year. There's a lot of work and discussion that will need to happen before that decision gets made. A few points ...

1. The need is real -- and is not one that comes from the staff or the Board, but from the community, the public's use of library services and comparison with best practices in the state and nation. This was substantiated in the extensive community process we undertook last year, with lots of public participation. But I expect we'll need to keep repeating it and justifying it.
   
   
2. The library is for everyone. It's frustrating to hear some people say that we wouldn't have the need, or the library would be worth supporting, if only we kept "those people" away -- and meaning those who may be different. I'll keep on saying it: the library is for everyone. We'll ask anyone to leave if they misbehave or interfere with other folks' library use.

   But we won't deny service to people because they're poor or mentally ill or disabled or speak a different language. This is a public library in a nation founded on equality and freedom. This is a place where everyone in the community can come on an equal basis to learn, to gather, and to create their own opportunities.
   

3. One building, downtown - we pretty much resolved in last year's process that branch libraries are not yet the solution for Appleton. Additional facilities will always be inherently less efficient, as collections, staff functions and utility costs get multiplied. Appleton is not yet big enough to justify this.

   And a central library as part of a vibrant downtown works on a lot of levels. We're readily accessible by bicycle and bus. We're within walking distance for many residents and convenient for senior housing and downtown workers. We collaborate with other downtown businesses and organizations. One of the busiest buildings in Appleton, we're part of making the downtown cool, and we're glad to be here!
   

4. We want to do the best job for the future of the community. Staff sees heavy use on a daily basis -- not just in the short term, but in the long term. In my 31 years here, I've seen use grow and grow and grow. We need to do it right, not short-sightedly or expediently. Quick fixes tend to just cost more in the long run.


5. We want to be careful in our decision-making. Many people say, "we can't afford this now -- maybe in a few years." But we're not talking about building now, we're talking about planning now so we can build in a few years, if we can afford it. Whether or not we build a library, our City is fiscally conservative, careful about structuring our long term debt and committed to not having big tax increases. That won't change, and we expect that some private dollars will be needed to make this happen. But it will take a decision by the City to proceed before we can effectively begin to raise those private funds.
   

Amid rather reactionary responses in the Post-Crescent's online forum, there was this small gem of wisdom:

payingattention wrote:

Rather than rapid-firing comments that have little basis, people should become involved in the civic process so they understand that what gets printed in the paper only skims the surface of the careful work that's been done. There is much more to running the city, library and schools than most people can imagine. In-depth planning is done years in advance and when need is anticipated, it is weighed and thoughtfully considered.

The library is many things to many people. It doesn't try to be a 'one-stop' shop, but it does have state standards to meet and a mission to carry out. Chances are, if you don't live in Appleton or use the library building, you have probably had benefit of the OWLS library system interlibrary loan of items from the APL, without having to drive there yourself.

Everyone knows this is a difficult time to consider spending money, but potential library construction is not expected until between 2012 and 2014. Please become informed and THEN discuss.

Library Building Program Design Study

He that will not apply new remedies must expect new evils; for time is the greatest innovator.

Francis Bacon

We are confronted with insurmountable opportunities.

Pogo (Walt Kelly)

Things change. And in the 30 years since our current library was designed, library service has changed a lot. We're in the second year of studying our facility needs. Both year's studies were funded as part of our City capital budget, but with substantial dollars from our Library Foundation under-writing the cost.

2008
Our building study done in 2008 featured lots of community input: surveys, small groups, interviews with community leaders, and public town hall meetings. Altogether about 1,000 community members provided input. The conclusion was that our library needs more space and better functionality, including:

• More room for materials
• More room for public seating
• More meeting room spaces -- easier to set up and maintain and more readily accessible
  
• Improved security, including a better designed controlled exit and Radio Frequency ID for materials
  
• Technology, including more self-checks and an automated materials handling system to manage workloads
• Explore a drive-up window and cafe.
  
• 21st century services - spaces and connections designed for computers, more computers, shared work spaces, and learning labs
  

The study concluded that library service needs of this community would be best served by an new building or a major expansion of this building. We're proceeding with caution, particularly in the current economic climate, and don't expect that this would occur for years, but we still need to plan.

2009
This year, we're looking at program design. Thinking about the future of our library, this process will help us define the puzzle pieces, look at assembling them into different pictures, and present alternative building layouts to the Mayor, Library Board, and City Council. We can look at the pros & cons, the cost & value of different models.

In this year's process:

• We sent out Request for Proposals to:
  
• Define an architectural program to meet service needs
  
• Develop two conceptual designs: new building, and remodel/expand
• Fourteen proposals were received
• Three architectural firms were interviewed
• Engberg Anderson & George Lawson were hired
• Engberg Anderson library projects include:
• Shorewood
• Two Rivers
• Cudahy
• Beloit
• Brown County – Weyers Hilliard Branch
• 1994 APL study & preliminary design

The timeline for this year's study:

• Tour, identify issues, begin worksheets 4/7
• Complete worksheets 4/8-19
• Staff interviews & data refinement 4/20-22
• Review draft program with Library Board Building Committee 5/8
• Meet with Mayor & City stakeholders 5/11
• Draft concepts workshop 5/18
• Concept approval 6/1
• Present to Library Board & City Council 6/16 &17

And then there are political decisions to be made.

• Library Building Committee and Board will probably make a recommendation
• Mayor decides what to put in the Executive Budget
  
• Budget approval is up to the City Council – they approve long range capital plans, as well as appropriation for next year
• Marketing – sharing the story – will be a job for the whole library staff and supporters
  
• Any political effort to create community discussion will need leadership from our Friends' group
  
• Any project is likely to require significant private dollars. Fundraising through a capital campaign, led by our Library Foundation, will be important – and could start later this year
• A referendum is a possible way for the community to make a decision, though not it would not be my preference, as it would be expensive in its own right

A final thought, as we move (carefully) forward:

The best way to predict the future is to invent it.

Alan Kay

The Death of Content?

Aaron Schmidt has posted "libraries might not provide content in the future & it’s okay on Walking Paper. It's a provocative piece occasioned by some recent technology developments including:

• iPhone's Kindle ap, allowing any iPhone owner the ability to buy Kindle content (the same content Amazon will not license for library circulation, no matter how many Kindles we buy)
• Netflix offering streaming-only subscription plans, and new collaborations with the New York Times and Rotten Tomatoes, hastening the demise of the DVD as a physical artifact the same way that
• iTunes has become the world's biggest record store -- which is probably why Amazon is emailing me MP3 sales promos
• the demise of many newspapers, including the Rocky Mountain News and the Seattle Post-Intelligencer on the brink
• more online content subject to restrictive DRM that will tend to squeeze out libraries
  

I agree that this is a serious concern, but disagree with where Aaron Schmidt seems to take it:

It really doesn’t matter if we stop providing content in the same way. It might be the best thing to happen to public libraries. Yes, there will be some access equality issues that need sorting, but if we don’t have to concern ourselves with making sure people have access to content we’ll have more time to create excellent programs and experiences based around content and conversation.

In response, I wrote:

Yes, we are increasingly a community center. But let’s not kid ourselves: it’s access to materials and the Internet that are bringing people to our doors. Kathleen de la Pena McCook has famously noted that information equity is the core value of our profession. It may be that in our provision of popular media we have veered too far toward Charlie Robinson’s “give ‘em what they want” and that the loss of ability to provide content will create more opportunities to “give ‘em what they need.”

But we should not let the baby slide out with the bathwater. I agree with Jonathon Rochkind’s comment above:

“we also ought not to sanguinely accept publisher’s attempts to illegalize libraries traditional content provision business in the “1s and 0s” market, like they would have liked to even in the print market. We should fight it with tooth and nail.”

In the interest of preserving equity of access to information, we need to utilize — and seek to improve agreements with — online content providers that see potential in our markets.

You note that “the real emphasis has been on providing shared experiences by gathering people together at hosted events. Connecting people in this way has more of a positive impact than sinmply sending someone home with a disc”. True as far as it goes, but the “shared experience” part of our service is still only a small fraction of the “circulating materials” part of our service. We need to intentionally prepare for changes, but I’m not ready to shrug off materials provision in the future just yet.

I think we need to be serious about content provision in new ways. It doesn't bother me that users will get new content in new ways -- I enjoy streaming Netflix too -- but we have an interest in assuring that diverse content is broadly accessible. Although equity of access and quality shared experiences are both critical for public library, the importance of access will continue to be primary for the foreseeable future. I suggest we need to do several things:

• continue collective action on DRM legislative issues. ALA has terrific resources on this, and we may currently have a more receptive audience in Washington than we've seen for awhile;
• our market muscle may not be huge, but it exists: we can encourage vendors to broaden offerings and make them easier to use and license, e.g. Overdrive's adoption of MP3;
• continue to develop other digital resources via
• digital and digitized collections
• robust vital websites
  
• chat reference
• mobile web
• continue to help our patrons know that however content and information channels change, however the digital divide evolves, librarians have a commitment to helping them get access to the resources they need;
• continue to do our best to work with currently available media -- seems like a no-brainer, but people are borrowing more books than ever.

Libraries' role as content providers cannot be a warehouse function only, but needs to look forward as well as backward. Libraries' role as an agency of transformation needs both sacred communal space and connection to unlimited possibilities. Digital excitements notwithstanding, the novel and the picture book seem stronger than ever and not likely to go away soon. I'm glad teens can play Guitar Hero here, but that doesn't supplant the importance of a parent with a toddler in their lap reading Goodnight Moon. Some parts of libraries' transformative power are more intimate than they are collective.

But as caleb notes in a thoughtful response on Bibliographic Wilderness: "we are going to work harder than ever". That much we all seem to agree on.

The Library Rebooted

There's a very worthwhile article for librarians and library supporters in the Spring 2009 issue of Strategy + Business. The article, "The Library Rebooted" has a good overview of changes in library services, a good section on the relevance of public community libraries, a section on digital challenges for research libraries, an excellent sidebar on "Why Libraries Are Good Investments", and Seven Imperatives for Library Leadership, including:

1. Rethink the operating model
2. Understand and respond to user needs
3. Embrace the concept of continuous innovation
4. Forge a digital identity
5. Connect with stakeholders in ways pure Internet companies cannot
6. Expand the metrics
7. Be courageous

Thanks to Tom Corsmeier for the heads-up on some good reading!

Library building study 2009

There's more unemployment. The world's economy continues to degrade, and is not likely to significantly improve before next year. Appleton voters defeated two school referenda. Is this any time to be planning to grow the library?

Emphatically, yes.

There are three reasons this is a good time for planning. First, to plan is not to build, but to be ready to build when the time is right. Second, the need to do this was well established years ago, and strongly demonstrated again in the study done last year, even before the economic downtourn. Third, the worsening economy has made the library even more important in many lives.

The library's volume of business has been growing steadily for years, but in recent months has grown in leaps with the economic problems. The added library use gives us a preview of how crowded we will continue to be without more space. The poor economy has re-emphasized our need to find new efficiencies in operations, even while it reminds us that we need to plan for brighter days.

Our 2008 study, involving about 1,000 community members in surveys, focus groups, interviews and town hall meetings, reaffirmed that our library needs a larger space designed to efficiently provide 21st century services. This year, we will work with architects to roughly lay out spaces to do this work. We'll plan sizes, adjacencies, and functions. We'll look at cost options for a new building vs. remodeling current space. We'll get a vision of what could be.

When that vision will be realized may be uncertain. But it is certain that we need to be ready for a better future and move in that direction. The staff and Board of our library will keep talking and will keep involving the community. We won't go forward until this city is ready to go forward, but this is a good time to plan: realistically and hopefully looking toward the future.

Building study 2009

APL RFP ASAP: the next phase of our facility study -- program design -- is underway. This week, we sent out a Request for Proposals for design services. A selection committee will review proposals we get and we hope to start the work in February with a report before summer.

What is program design? If we were doing a more aggressive timetable, it would happen as the first phase of building design and lead to construction drawings. In our case, we are moving more cautiously. We need to get better cost estimates and make a decision about, remodeling vs. new construction.

Last year's study gave us an estimate for overall space needs and recommended new construction as best for future library services -- while acknowledging that remodeling would have some advantages. We know that we cannot add more floors to our current building. But in any case, we're looking at a single library building, as branches would not be cost-effective, and that building should be downtown. This study, which will look at building footprint, is a precursor to any serious site discussion

Working with an architect who understands libraries, we'll do some detailed analysis of spaces and spatial relationships. If you were going to build a house, you'd need to decide how many bathrooms, whether the garage would be attached, where the kitchen would sit relative to dining, family and other functions.

The end result should be conceptual plans and drawings for alternative designs, with some better cost estimates. The community will then have better information for the next decisions, and we'll use the information to do some fund-raising. We expect that significant private dollars will be needed in any case.

Comments and questions are welcome!

Ten Trends & Technologies for 2009

Provocative as usual, Prof. Michael Stephens has written a lengthy, dense, and intense posting on "Ten Trends & Technologies for 2009." His list was obviously assembled over time and with great detail, including implications for libraries and for library education. Full of examples including nuggets and head-scratchers, this is recommended reading for library planners, technologists and marketers. Noted trends include:

• The Ubiquity of the Cloud
• The Changing role of IT
• The Value of the Commons
• The Promise of Micro-Interaction
• The Care & Nurturing of the Tribe
• The triumph of the Portable Device
• The importance of Personalization
• The impact of Localization
• The evolution of the Digital lifestyle
• The shift toward Open Thinking

Stephens concludes by deriving:

Five Related Things We Just Can’t Ignore in Libraries:

• Privacy
• The Environment
• The Nature of Information
• Generation C
• Telling Our Story Well to Funding Bodies

Download a PDF of Michael Stephens' entire "Tame the Web" post here.

Social trends 2009

From Frank Martinelli's Nonprofit Picks of the Week blog comes a link to trends -- as identified by change.org -- that will affect nonprofits, especially "social entrepreneurs." Many of these dovetail closely with our library's planning conversations; all are worth considering.

• Globally-Engaged Education
• Measuring Social Impact
• Mobile Technology
• Online Action Platforms
• Blended Value Investing
• Green Innovation
• A Partner in the White House

More at http://socialentrepreneurship.change.org.

Squeeze play

As the economy gets worse, there's one place where business just keeps getting better: the public library.

...the Post Crescent noted in an article last week. Amen -- and just about every library staffer I know can corroborate this. The work keeps growing, even if the staff or the materials budget doesn't. We keep trying to get more efficient, and our strategies have included automation, training, volunteers and alternative revenue streams (grants, printing revenue, donations, etc.). But as the impact of a worsening economy continues to ripple through our community, concerns for the library will grow as well.

Then in a Dec. 30 editorial, the Post Crescent opined:

During this time of economic uncertainty and a projected $5.4 billion state budget shortfall, we should expect across-the-board cuts to state and county programs, to salaries and to jobs — deep cuts in some places. As Gov. Jim Doyle said during the dark days preparing for the next legislative session, "Everything should be on the table." We agree.

So, take a deep breath, folks. It may not matter how busy we get, how much difference we can make, or how much more we're needed -- if the money isn't there. This means lower wage increases for staff, decreases in insurance benefits, and obviously some people are considering other benefit reductions as well. Although our budget for the year is approved, our City Council is looking at imposing a hiring freeze -- and those of us who are ever busier would feel it more.

So what can we do?

1. Don't panic. Douglas Adams' advice is always good -- we need to stay level-headed to provide the best service we can and deal with challenges.
   
2. Keep perspective. We're not in this alone -- there's a global economic problem with particular implications for the public sector here in Wisconsin. We need to own our share. Just because libraries have to tighten belts doesn't mean we're a target. And if we're staying open and not doing big layoffs, we're ahead of many places.
   
3. Trust in our value. "Everything is on the table" is hardly the same as"all is lost." We need to continuously re-examine our assumptions and goals, as well as our activities, but our importance as an institution is undiminished. Libraries have been socially vital for millenia; the Internet has, at least so far, increased the value of public libraries.
   
4. Stay the course. Our strategies of automation, training, volunteers and alternative revenue streams have been effective, and we can find more ways to apply them. Although the economy has affected many people's ability to give, it has not stopped people from being generous to our Friends and Foundation. There's more work we can do.
   
5. Work with the system. Our City Council, Mayor and our City Human Resources and Finance Departments may not have identical interests to library priorities, but our common interests are significantly larger than our differences. We're part of a federated library system and automation network with other significant common interests. We have a great Board and supporters. Together we can do our best for the community.
   
6. Seek new efficiencies. 2009 will be a good year to go lean and green. Sustainable green practices can be more affordable in the short run while good for the library and the planet in the long run. And we can make a mindful effort to re-examine activities and processes for more efficiency. Our Technical Services staff is doing significantly more work -- through more efficient work flow and automation -- without significant staff growth. Our Business Manager came up with a plan to use different light bulbs that saves tens of thousands of dollars in utility bills. Our Circulation staff recently worked with our network to change the format of a routing slip in a way that saves a dozen hours a month in staff time. There's more that can be done.
   

Dang! Did I just do New Year's resolutions for the library director? If not, then here are some for me:

1. Provide good community value -- ensure that our services are responsive, professional, friendly and efficient
2. Speak up -- Communicate the library's value to help people make the best use of services, and to help funders understand needs and opportunities
   
3. Advocate for our staff -- while helping the staff deal with the real impact of economic problems
4. Keep planning -- we have a good long range library plan, technology plan and Foundation Plan. City staff is working to revise the City's strategic plan, and we need to do more planning with our Friends group. All our plans should be used, but re-examined to be useful living documents, not stone tablets.

</soapbox>

Looking back at 2008

Looking back in reflection on an eventful 2008, it's difficult to pick out just 10 things as most significant, so I have no "top ten." Here's a selection of significant items from my perspective. Some of the items on the following list are inter-related, some are examples of broader areas, and several point the way to 2009 activities.

1. Building study - this one took up a lot of time and energy, but felt like a watershed. About 1,000 people gave input and the final recommendation was to consider a new library building. This was carried forward with more planning to be done in 2009. along the way there were surveys, public meetings, TV coverage, newspaper stories (and debates in online forums). But lots of people are thinking, talking and planning for the library's future and that's a good thing.
   
2. Fox Cities Book Festival - we held the first ever book festival in our area in conjunction with our annual community read, the culmination of years of planning and even more years of dreaming. We were touched by the vision of poet Ellen Kort and the hard work of many people. The Festival marked a huge collaborative effort, was a howling success -- and plans for next year's fest are well under way.
   
3. Changing of the guard - after 27 years at APL, in jobs ranging from volunteer tour guide to Assistant Director, Barb Kelly is retiring. Barb was a pioneer in many respects, as a leader in reference and library technology. We'll miss her. We've hired a lot of good folks in the past year, and every one of those jobs is important, but a vacancy for an Assistant Director happens seldom and the position holds a lot of responsibility. So we put a lot of work into our search and hiring process to find a successor. Our new Assistant Director will be Colleen Rortvedt, with experience in circulation, reference, audiovisual, young adult services and library technology. In her twelve years at APL, she's done work in policy and planning, built collections and web pages, and worked with the community to help set up Harmony Cafe and to lead the effort on our Hmong Resource Center. We expect her to hit the ground running.
   
4. Print management - it was a huge project to replace our public computer printing and photocopiers with networked multi-function devices. It was months of planning and contract work by many staff led by Barb Kelly, and more technical details than I could appreciate. But the end result is better service, fewer hassles for staff and public and an end to people ripping off our "honor system" printing. With Internet printing replacing traditional photocopying as well as a chunck of magazine and pamphlet circulation, this was an important step. At year's end, the new system seems to be working well and is more than paying for itself.
   
5. Rearrangement - creative work by staff has kept an increasingly crowded facility flexible and responsive. We continue to weed heavily, but also consider the impact of online resources in retention of periodicals. We continue to tweak arrangements: moving children's paperbacks to wall shelving; creating a seating area for tweens; moving bound periodicals to reference --allowing for growth in fiction; adding public access Internet stations. We were also able to add a number of power strips to tables and carrels to accommodate laptop users and plan for some lighting upgrades.
   
6. Growth in library use - use continued to grow in many ways, including overall circulation, door count, program attendance, meeting room use, and electronic resources. Despite increasing Internet workstations, we often see waiting lines, even on slow days. Some of this is doubtless fueled by the economy with people less able to buy books & DVDs or maintain high speed Internet service at home, and simultaneously needing job and communication resources. But we have been seeing continuous growth for several years.
   
7. Children's program attendance - while there's been almost across the board growth in services, the number of children reported attending library programs has grown by 60% this year. There are several reasons, but the biggest is work by the Children's staff to increase the number of programs, making more time choices available, and less crowding. Increased community emphasis on early literacy means more awareness of the value of library children's programs, and we keep seeking ways to collaborate.
   
8. Materials policy - it's been several years since we had revised our materials policy, but the increased use of media materials and the increased role of resource sharing were both significant. Our revision incorporated new, more explicit methods for public challenges to materials, involving the Library Board and providing for increased community input while working to ensure intellectual freedom.
   
9. Community support was a huge factor for us in many ways, from the many folks who got involved in the building study, to those who spoke up for the library at budget time. The League of Women Voters, the Post Crescent and Appleton Downtown Inc. all took pro-library stands.
   
10. FOAL & Foundation - our Friends group and our Foundation have been some of our most important supporters for decades. This year, the Foundation adopted a new long range plan and we hired a consultant to work with both boards to explore the feasibility of merging the two groups. At year's end both groups had approved exploring a merger. This will, we hope, create a stronger, more efficient support organization with a higher community profile, more effective for advocacy & fund-raising.
    
11. Volunteers - the growth in volunteer hours has been phenomenal, thanks to an open-minded and flexible staff and our Foundation-funded Volunteer Coordinator. Shelving volunteers helped staff keep things moving through our sorting and shelving area even in our busiest times. We've become reliant on volunteer help in several areas, as we can't count on property tax- funded positions to grow at the same rate our use is growing.
    
12. Washington Square - this neighborhood improvement effort is beginning to bear fruit, with better communication, heightened awareness, new outdoor furniture and staff and volunteers from Appleton Downtown helping by patrolling. We still have work to do, but there's a renewed commitment to making the neighborhood "clean, safe, and friendly." The library building doesn't exist in isolation, and the neighborhood is safe, but we need to make sure it feels welcoming to everyone.
    

The Future of the Internet

The Pew Internet & American Life Project has released "The Future of the Internet III", a non-scientific survey of anticipated trends. Key findings reported by the Pew:

• The mobile device will be the primary connection tool to the internet for most people in the world in 2020.
• The transparency of people and organizations will increase, but that will not necessarily yield more personal integrity, social tolerance, or forgiveness.
• Voice recognition and touch user-interfaces with the internet will be more prevalent and accepted by 2020.
• Those working to enforce intellectual property law and copyright protection will remain in a continuing arms race, with the crackers who will find ways to copy and share content without payment.
• The divisions between personal time and work time and between physical and virtual reality will be further erased for everyone who is connected, and the results will be mixed in their impact on basic social relations.
• Next-generation engineering of the network to improve the current internet architecture is more likely than an effort to rebuild the architecture from scratch.

My inferences for public libraries:

• we need to pay serious attention to mobile computing
• more people will expect social web features as a norm
  
• we'll stay caught in the crossfire on intellectual property issues
• informal self-directed education will remain important
• we'll need to be creative in developing information delivery channels

It's worth looking at full report details.